Before You Buy Chocolate, Read This...

Your “healthy” chocolate might not be so healthy…If you think buying dark chocolate or shopping at the health food store automatically means you’re getting a better chocolate bar, you need to read this.

Because there’s something most chocolate brands don't exactly advertise on the front of the package.

Flip the bar over.

And look at what’s actually inside.

Cacao Is The Good Stuff. So What Happened To Chocolate?

Why does so much chocolate need so much added to it?

Because when you pick up a chocolate bar at the grocery store, even one sitting in the “healthy” section, the ingredient list can look very different from what you might expect.

Added sugar. Sugar substitutes. Emulsifiers. Natural flavors. Dairy. Soy.

And a whole lot of other stuff. And I thought…Wait. Where did the cacao go?

The Chocolate Label Trick You Need To Know

Here's the thing about chocolate. The front of the package can tell you all kinds of things.

“Dark chocolate.” “Organic.” “Natural.” “Better-for-you.”

But the front doesn't tell you the whole story. The ingredient list does.

Start paying attention to what was actually going into chocolate bars. Because cacao isn't the ingredient you want to get rid of. It's all the unnecessary extras.

Chocolate Made Differently

That's when DÄT was born. A real chocolate bar that started with real cacao and kept the rest simple. So DÄT is made with 75% cacao and sweetened with organic dates instead of refined sugar and keeps the ingredient lists short. Really short.

Depending on the flavor, DÄT contains just 4–6 organic ingredients.

No added sugar. No erythritol. No sugar alcohols. No artificial sweeteners. No dairy. No soy. No palm oil.

Just simple ingredients and really good chocolate.

But Here's The Part That Really Matters…

It actually tastes like chocolate. Because let's be honest. Nobody wants “healthy” chocolate that tastes like cardboard. You want something rich. Chocolatey. Satisfying. 

Something you actually look forward to eating. That's exactly what I wanted chocolate to be. A chocolate bar without the unnecessary stuff, not a chocolate bar without the fun.

5 Delicious Flavors

Because why stop at plain dark chocolate?

Simply Dark

 Just 4 organic ingredients. Cacao, dates, cocoa butter, and sea salt.

Almond Crunch

Rich dark chocolate with almonds and quinoa for that satisfying crunch.

Cashew Butter

Creamy cashew butter surrounded by rich dark chocolate.

Peanut Butter

Because chocolate and peanut butter never needed an explanation.

Hazelnut Crunch

Rich dark chocolate with delicious hazelnut crunch. 

Five flavors. 4–6 organic ingredients. One very different way to make chocolate.

So Why Dates?

This is probably the part you're wondering about. Why sweeten chocolate with dates? Simple.

No refined sugar. Instead, DÄT uses organic dates to provide sweetness.

Dates also naturally contain fiber, so you're not just adding another refined sweetener to the recipe. It's one of the reasons DÄT can have: 0g added sugar

It's chocolate. It's sweet. But the sweetness comes from dates, not added sugar.

This Is What We Mean By “Read The Label”

Take the Simply Dark bar. Flip it over.

You'll see: Cacao, Dates, Cocoa butter, Sea salt

That's it. Four organic ingredients. No added sugar. No sugar alcohols. No artificial sweeteners. No dairy. No soy. No palm oil.

That's the whole point. You shouldn't have to decode the label.

Chocolate Doesn't Have To Be Complicated

At some point, chocolate became a place for brands to throw everything but the kitchen sink. More sweeteners. More additives. More fillers. More ingredients. We went in the opposite direction.

Less. Less unnecessary stuff. Shorter ingredient lists. Simple organic ingredients. And more cacao. Because sometimes making a better chocolate bar means knowing what not to put in it.

“But Does It Actually Taste Good?”

It has to taste amazing. That's why DÄT is made with 75% cacao. Rich, dark chocolate flavor. Natural sweetness from organic dates. And flavors like peanut butter, cashew butter, almond crunch, and hazelnut crunch. So you don't have to choose between simple ingredients and really good chocolate.